With rising income levels the cheap cars tag will not really be such an important one,besides when the competition would provide cars for the mainstream market there is a very big risk that consumers would shift over to the more fashionable manufacturers than sticking with Maruti Suzuki ,even if the competition and Maruti Suzuki cars are from different segments.God help Maruti if the competition produce cars of the same segment at about the same price of cars from Maruti and trust me this may no longer be impossible .The other manufacturers are improving their service network and increasing the number of dealerships throughout the country to a very acceptable number that this too should not be a very big problem.
Most importantly many from the next generation aren't particularly looking forward for a Maruti car with the same interest as for some of the other manufacturers.The most common complaint against Maruti cars is that Build quality has not reached the level of these Manufacturers
Maruti only have to look at the US markets where the American manufacturers were the dominant force but within no time has the competition caught up and infact even overtaken them.Hopefully Maruti gets the message soon and pulls up its socks.For starters it needs a good PR campaign.
