Mr. Hidetoshi Kudo isn’t your typical PR guy. The heavy metal-loving Mazda global public relations head once served as an engineer. He’s largely the man behind Skyactiv—the suite of technology in every new Mazda vehicle that enhances environmental performance without affecting the fun-to-drive factor. Given Mazda’s shift to a more human-centric design philosophy, his job as PR chief is important. After all, who can better explain what Mazda engineers are up to than one who’s a former engineer himself.
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