Mazda knows it’s not a large car company. The biggest ones in the world boast production numbers topping in the 7 million range while the Hiroshima-based carmaker does no more than 1.5 million. Yet, instead of obsessing with market share and volume, Mazda wants to develop a strong bond with its customers. In turn, this has become Mazda’s corporate identity; their irreplaceable presence in the motoring world.
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