Speaking on the current state of the handset sector, retailer Three has claimed that the budget Motorola and high-specced Nexus 5 are forcing rival manufacturers to alter their approach to the smartphone space.
“The Moto G and Google Nexus 5 have absolutely shaken up the market,” Three’s Product Portfolio Manager Brendan Arndt said.
Launched last November as a mid-range smartphone with an entry-level price tag, the Motorola Moto G, which can be snapped up for just £100, features a 4.5-inch 720p HD display alongside a 1.2GHz quad-core PCU and 1GB of RAM.
Adding a 5-megapixel rear-mounted camera and the choice of 8GB or 16GB of internal storage, the Motorola Moto G became an instant hit, with the wallet friendly price tag meaning many consumers could bypass costly 24 month contracts.
Discussing the Moto G’s new approach to smartphone pricing, Arndt stated: “It will absolutely put pressure on the other guys to up their game a bit.”
The Moto G is not alone in its efforts to push the smartphone sector in a new direction either. The Three Portfolio Manager highlighted the LG-manufactured Google Nexus 5 as another handset that has ‘shaken up’ how consumers view their smartphone buying habits.
“The Nexus is absolutely one of those phones that people will buy outright, because it’s a good deal, and not just buy it on a network,” the Three official said.
While the Motorola Moto G and Google Nexus 5 might have led the way, Arndt believes they are only the start of a larger movement.
“All the vendors are looking at giving consumers a bit more value, and bringing 4G down,” he said and added: “Moto G and Nexus 5 have challenged all the other vendors to do that.”
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