Auto shops now have to cater to everyone, not just guys anymore. Most homes have two incomes, and according to a recent study, women make up 60% of the car buying community. According to roadandtravel.com, 65% of women take their own car to be repaired. Therefore, it is logical to conclude that women could make up a huge percentage of clients that could potentially make up your business. Add to this the likelihood that there could also be children in tow when you get visits from clients and potential clients, and you find yourself with the need to not only provide exceptional auto repair, but also the need to keep your clients entertained and occupied while they are waiting for their greatly valued possession to be complete. This is an excellent opportunity to treat your customers. Here are four ways that auto shop TV can improve customer satisfaction.
1. Opportunity to Educate
Since customers are essentially captive audiences as they wait, it's a great opportunity to provide them with educational information. Showing educational materials will increase their knowledge and help them understand their vehicles better. People like perks and things that are free which gives your shop something to set you apart from your competitors and presents your shop as knowledgeable as well as taking the time and making the effort to go that extra mile for the customers.
2. Staying Current
The playing field is different in the 21st century workplace and your field is extremely competitive. Clients want to know the shop they patronize is not only competent and trustworthy but successful as well so having modern amenities is important. Providing them with the opportunity to keep up with the stock market through the news and see current events shows that you are up to date as well as savvy. A TV for auto shops is an easy way to stay competitive.
3. Meet all of Your Customers' Needs
Your client base is diverse and has many needs. One client may have children with them and providing them with ways to keep them occupied and entertained while she waits for her car will make her life that much easier. Someone may also need to watch the current sporting event while waiting or does not want to miss their local team's big game because they are out of town when they are in your shop. Being able to provide this service to them sets you apart and makes it feel more at home.
4. Makes Your Location Sticky
When people are designing websites, they seek to make the websites sticky, meaning once a client is there, they want them to stay there. With auto shop TV, your customers will have a reason to stay longer which provides you with more opportunities to educate and to increase sales. On off days or slower days, you can even run promotions with local sporting events or television premiers that allow you to offer discounts or pass out promotions.
The selection of channels offered is as diverse and varied as your clientele, and will place your shop on a different level than the competition. TV for auto shops will show your clients and employees that you are willing to make your shop a place people want to visit and come back to again and again.
