Everyone with a car needs to get routine maintenance done on their car. From replacing air filters to getting the oil changed, standard maintenance can help prolong the life of a vehicle. The problem is that many people are too busy dealing with work, school, and the kids to get these things done as often as they should. That's where operating a mobile oil change and auto repair business can be a lucrative business idea for someone who enjoys working on cars and trucks.
Quick Tips for Starting Your New Business
• Your rates should be higher than the quick lube place down the street. Because of this you may want to begin by marketing to clients in wealthier neighborhoods. You can always build business by offering discounts once your reputation has been established.
• Get a website right away. Make sure you hire someone to do the design professionally. Having an official website lends credibility and legitimacy to your new and growing business.
• Even if you are your only employee, get a uniform and wear an ID. You can display a photo ID on a lanyard. You can also order specially printed lanyards with your company colors and logo on it. All of these things will help you create a look of professionalism
Create a Schedule
Most people need a friendly reminder that it's time to have their oil changed again. So when three months rolls around, send out a little postcard or email reminder. You might even find many clients willing to schedule their next three month visit while you are working on their car. This can help you secure future business.
Define Your Service Area
When you first open for business it is a good idea to limit your service area. Opening your business up in too wide of a service area can make it difficult for you to fulfill your promises to your clients. Set a travel radius and define your transportation fees in advance. You can charge based on mileage in addition to your base fees for parts and labor. Be sure you warn clients about transportation fees before you schedule a job outside of your normal area.
Once you have established your business, work to set up a routine for your service calls. Doing jobs in the same area on a particular day can help you save time and save on gas. You might find that it's helpful to plan jobs on the north side one day, the west side another, and so on.
Use Your Time Wisely
Finding fleet customers can be a great way to maximize your profits. When you service multiple vehicles at the same location you can do more in less time and cut down on the amount of gas you consume. To build a solid business it's a good idea to try to build a customer base of at least 60% fleet customers. Doing work in one area makes it possible for you to offer more affordable discounts too.
