SEO has changed a lot in 2012 and specially with the recent Penguin update, game of back-linking has changed ultimately. One of the most important aspect of backlink is Anchor Text. Now, many of you must be wondering, What is Anchor text and what’s the use of it. Text which shows when you hover on a link (Tooltip) is call anchor text.
Direct and Indirect benefits of Linking with Anchor Texh Technique:
For example, see the below image and understand what’s it:
How Anchor text helps in SEO:
Now, there are many direct and in-direct advantages in term of SEO and I will point out some of the most important one here. Now, when ever we ask you to write a blog post, Keyword research and Onpage optimization is important. By the end, your blog post must have 1-2 Keyword. Now, one of the mistake which most of the Blogger does is, just linking back to old article with text like “read here” “more information here”, which technically, doesn’t give much value to search engine. A standard and most useful way to link back to your article with Anchor text technique is by using your target keyword to link to.
This is not only for Internal links, but when you are working on your Guest posting campaign, you have to make sure you are getting links from other domain with Anchor Links. Though, with recent Penguin update which is a part of SEO over optimization, I suggest you to maintain a good ratio of money and non money related text.
In WordPress, it’s easier to use Anchor links, as when you add a link to any Text, you get an option to add title and that works as Anchor text. See below Screenshot:
Direct and Indirect benefits of Linking with Anchor Texh Technique:
Readers :
Let me start with direct benefit from reader’s perspective, as they will get more related links to visit and your bouncerate will go down. It will also helps in improving Avg. time on site and blog page views. Though, when you are linking back to your article, Make sure you link to related topic only. Irrelevant linking will be irritating for readers.
SEO Benefits:
Above, I just explained how such backlinks with anchor text helps a lot to understand more about the page and recently with my SEO campaign, I have seen huge increment in search engine position of one post, with one backlink. Just keep a good proportion of 50-20-20-10 of your target anchor Keywords. Also, when you are getting a link back, target internal pages too, instead of only homepage.
