Basics of On Page SEO / In Page SEO:
On page SEO or search engine optimization is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:
· Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.
· Make sure that you have unique content on every single page.
· Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.
· Make sure you label the different headers on your web pages using H tags.
· Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
· Make sure that the links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.
· Make sure that you use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.
· Make sure that you label all of your images with descriptive altattributes.
· Make sure that you make good use of anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.
· Make sure that there is only one version of your site - 301 redirect all non www. URLs to the www. ones or vice versa.
· Make sure that there is only one version of your homepage - 301 redirect the index or default page back to domain.com.
· Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.
· Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.
If you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines.
Features Of In Page SEO / On Page SEO:
1.URL – Permalink - The main url of the page matters a lot in our In Page SEO so it should be post name from the settings in our content management system.
2.Title Tag - This is one of the main thing which is going to help in On Page SEO score. So it is very important that the Title of the Post should be written very carefully. It is the main thing which was seen by search engines.
3.Alt Tags - Alt tags means alternate tags for our images so we must write a proper alt tag in each image. After writing this if our website is not working fine then also images will be shown to visitors. So this is very helpful to gain the confidence of visitors.
4.Heading Tags - We must provide headings into our post as this gives a direct response to search engine about topic of our post. So proper heading tags are very much required on each post.
5.Content - The main content of the post matters a lot to search engines as they get the whole idea from it so it is very necessary to write good and quality content.
6.Meta Description - The description of each post should be written very well and these are 160 words which are shown in the Google searches below our title. So the good and quality description should be a traffic booster step and this will come through more and more experience.
7.Tags - Tags in each post should be written carefully as they are also optimized along our content. Write tags related to our post.
These are the things which makes our In Page SEO stronger and we must not forget that it is the On Page SEO which is must necessary for the website.Each step should be done carefully then only there will be increase in SEO score.Both the types of SEO matters for our websites but 80% it is In Page SEO and 20% is Off Page Seo.So steps or features written here are very important and should be followed with each post.
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