More than 400 people came to the event to discover how Google technology can bring creative ideas to life. They played with creations like helicopter view for Google Maps, the new eBooks offering, and the Android-based game We Draw on a Google TV. There was plenty of interactive fun at the demo zones. Visitors interacted with our green screen to become part of YouTube classics like Beached Az, Tipp-Ex, or Volkswagen’s “The Force”. They could also get Androidified and take home a postcard souvenir.
New York-based Aussie and Google marketer Ed Sanders took the stage to share his golden rules for amazing creative campaigns: Know your users, know the magic of your product, and connect the two; innovation doesn’t require invention; real stories are better than fake ones; show don’t tell; and fast is better than slow.
The Communications Council also announced two new initiatives that bring your creativity to technology, developed in partnership with Google. Show & Tell is a gallery-style YouTube channel curated by AWARD, which will showcase the best creative work from Australia and New Zealand. They also shared an early demo of Trapeze, a web platform designed to help developers and creative types connect and collaborate.
For more from Google’s Creative Sandbox, put this page into one of your circles on Google+.
Posted by Kathryn Apte, Agency Marketing Manager, Google Australia & New Zealand
