(URL: http://www.youtube.com/watch?v=qttiZkQBq2s, via Jimmy Yen's Blog)
This I would call it advertisement. In comparison, let's watch back the last Pentax Q official promotional video:-
(URL: http://www.youtube.com/watch?v=IbZ_aHI6p3k, via More Pentax Q YouTube Videos)
Although the total time length of the Pentax video is