In a world of intelligent networks today has become common for a company has a website used primarily to advertise their products and services. With the use of search engines has become even easier for customers to find material on the web. A website to succeed in your link will land on the first three pages of leading search engine and page range should be high which means that many visitors come to the site. This can be achieved by using search engine optimization or popularly known as SEO. This is a marketing strategy that increases the quality and quantity of the flow of traffic to a particular website through search engines.
SEO does not only affect the results of search engines, but also image search, video search, and industry-specific vertical search engines. What determines how a search algorithm and searches are popular among people. When a link to the website is subject to a search engine spider crawls across a page to collect links pointing to other pages and store such pages in the search engine server. The information collected at these pages are sent to the indexer, whose job is to extract information from these pages, such as keywords and weight, placement on the page and other links that are stored for the spider crawling in the future.
Basically the search engine algorithms depends on optimizing keywords, meta tags, files and indexes provided by the Webmaster. Meta tags provide information about a particular page, but its use for indexing the pages have not proven successful as some Webmasters added irrelevant meta tags to increase the number of visits and receive huge advertising revenues. He changed the HTML of web pages for a good page rank. But it was a case of abuse, as it brought the irrelevant pages.
Search engines and then started using complex ranking algorithm, which was difficult for webmasters to manipulate in order to provide Internet users with real results. Page rank is calculated mathematically, using the strength functions and u200b u200bla amount of inbound links. The higher the PageRank, the more likely it was to be seen by a person. Later, he developed algorithms that consider several other factors such as page ranking factors and the page, such as a hyperlink. Given that the webmasters could manipulate PageRank, who started the exchange, buying and selling links that lead to the link spam, and even the creation of several websites dedicated to this purpose.
Became more complex algorithms for each day that passes and search engines keep their algorithms secret. As the cost of SEO more, advertisers are roped to pay for it, which eventually resulted in a high-quality sites. Although investment in SEO is very fertile, but it is risky, because no notice of the algorithms used are bound to change and the search engine will stop directing visitors to the site. Many consultants are available on the market that offers SEO services. To manipulate the HTML source code to your site such as menus, shopping carts, and sometimes even the content of the website to attract more traffic. Search engines like Yahoo have algorithms that extract pages according to page rank, but according to cost per click or a fixed fee, that is, if an advertiser wants the page containing their ad appears, is expected to pay money for it. This is a point of controversy, because only large companies could increase the number of visits your site, but not small businesses that may be having a better quality side.
Google AdWords ads that explores words typed into the search field of surfers. The Million Dollar Homepage pioneered the concept of pixel advertising, which is a type of advertising. Depending on the pixels, selling space to advertisers. Keyword advertising means advertisers who buy the URL of a site and place their ads there. So, SEO is a market in itself works very well for business on the Internet.
