Scion sales down 20%, but “we have the exact customer we want”

A chat with Scion Vice President Jack Hollis was probably the biggest ‘Let’s get something straight’ moment we had at the 2011 Detroit Auto Show. Sales were down 20 percent in 2010, the new 2011 tC didn’t get the warmest reception from its former proponents, and the perception is that Scion is losing a grip on its youth-oriented message. Hollis sought to address those points and more:“Some people