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Its not a good time to be selling pick-ups and SUV's even if it is the US market we are talking of.However Mahindra are all set to enter the US markets by early next year[2009] with their scorpio pick-up[not sure about its official name yet] and the SUV.
Yes mahindra says its different in that it would be cheaper and more economical[diesel and even a diesel hybrid] than its competitors but looks like even Mahindra dealers in the US don't have complete faith that an Suv or a pick-up would do well now,given the high oil prices.
Most Mahindra dealers in the US are arranging to sell the mahindra vehicles alongside other vehicles[from other manufacturers] rather than build a new facility.Perhaps isuzu's exit also has influenced them to some extent.Ofcourse for this arrangement the dealers would have to shell out between $125,000 to $150,000 to Global vehicles USA[who are the official importers].
[source:motortrend.com]