Wonder if this is an intentional strategy to launch both the cars so close to the other.VW certainly can get a lot of mileage from the Audi brand.
The A4 is supposedly going to have a starting price tag of Rs.29 lakhs and would compete with the BMW 3 series and the Mercedes C-class both of which are well established and have a greater following in India than the Audi. It would be interesting to see how Audi present the A4 and how many would move away from the BMW and Mercedes options to the Audi.Not that it has not been done before,the Q7 sales are proof of that.
[source:Economictimes]