Denver, CO & Carrollton,TX – 12th February, 2008
Denver, CO - Ubisense and Fish Software announce a strategic partnership for development, distribution and support of the Ubisense RTLS (Real Time Location Solution) in the trade show and event industry. Fish has pioneered the use of RTLS as a marketing and measurement tool and has been delivering unique attendee tracking and measurement solutions to the event space for the past three years. Under this agreement, Fish will become the exclusive reseller of the Ubisense UWB (Ultra Wideband) location tracking system for the event attendee tracking and measurement marketplace in North America.
Fish has been working with Ubisense to deliver numerous attendee tracking solutions for both private shows and US Army Recruiting events. According to Fish’s President, Michael Gilvar, this enhanced partnership will empower Fish to target larger events including business-to-business and consumer oriented venues. “Ubisense has the most flexible platform available which allows us to dynamically configure the behaviour of the tags to accommodate the variable needs of our clients” says Gilvar, adding that “this flexibility will allow us to support a wide range of events from small to mega-shows with 100,000 plus attendees”.
Jay Cadman, Vice President Sales, Americas, is excited about the potential this partnership represents. “Matching the Ubisense advanced RTLS Technology with Fish’s experience in applying this technology to the event space will deliver new solutions that quantifiably change the way companies market and measure results at trade shows,” comments Mr. Cadman.
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