Currently the 2.5 litre, 6-cylinder petrol engine X3 and the seven-seater X5 are imported through the CBU (completely built units) route and sold at Rs 60 lakh and above due to high import duty. With the new assembly line, the production of these SUVs in India could see a price drop by over 50%
However, when contacted, Peter Kronschnabl, president, BMW India said, "At the moment, we have no plans for any expansion as we're looking to stabilise on what we're doing."
Though initially the assembly line would roll out the X3s, the X5s will follow. "This will give the luxury marquee SUVs a competitive advantage in pricing over its competitors, the Mercedes M-class and Audi Quattro," said an industry observer.
Also in the pipeline are two new variants in the 3-series range. "We're evaluating the possibilities to launch a coupe and a convertible," said Kronschnabl, indicating that any launch would happen next year.
However, sources said that BMW would also expand its 5-series portfolio by introducing 5-series station wagon.
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