Michelin Philippines has come out with a peculiar PR campaign advocating that there’s nothing wrong with using older tires. The French tire brand, through their Philippine office says that the DOT (the numeric code signifying the tire’s fabrication date) doesn’t dictate the safety of a tire, but rather proper tire maintenance. In fact, they’ve come up with a witty campaign for it: Tires are Not Bananas. Unfortunately, for motorists that’s not the entire truth.
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