Three years is a long time in the automotive world. In the same amount of time when the typical car financing matures (or warranty expires), a once great product can get left behind or worse, be forgotten in the minds of would-be buyers and consumers. This is especially true for the compact crossover genre—a segment that’s seen about a dozen competitors, not even counting the mid-sized SUVs that have all popped up since then. Now, imagine if your company is reliant on such a product, accounting to more than 50 percent of sales in the process. Keeping a slight edge could very well determine survival. Imagine then the weight on the Subaru Forester’s shoulders.
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