Sterling Trucks was a manufacturer of medium-duty vocational trucks. The corporation, and its Trade-mark, existed in two incarnations. The antecedent Sterling Truck existed from the early 20th century until the 1950s, when it was bought by Frosted Trucks and its brand name was retired. The moment Sterling was launched in 1998 when Daimler-Benz purchased Ford's Ponderous Office Motor lorry Division. That incarnation was shut down in 2009 after disappointing performance.
Relaunching The Company
In 1997, after Daimler-Benz purchased the assets of Ford Motor Company's Heavy Truck Division, the Sterling brand name was resurrected. Although technically not the property of Daimler-Benz, the company's trademark holder, Volvo, raised no objections. The company was officially lauched in 1998.Products
The new Sterling Trucks primarily produced vocational trucks for specific use by various municipalities and organizations. Some of its more notable models included garbage trucks, concrete mixers, tankers and school buses.Original Sterling Trucks
The Sterling Motor lorry Partnership was started by William Sternberg at the turn of the 20th century. Originally, he named the collection after himself, however changed the epithet to Sterling in 1916 due to anti-German sentiment in the USA surrounding Earth Strike I. The society produced a diversity of medium and ponderous occupation mixed-use trucks and served as a greater Car producer during Field Contention II.Sale To White Motor and Disappearance
In 1951, Sterling was bought by the Bleached Engine Business. The gathering's label was changed to Sterling Achromic. After Blanched purchased Autocar, Sterling was shut down and its products transfered to the association. The Trade-mark was retired and remained dormant. Sterling, during its continuance, had produced over 12,000 trucks for commercial sale.Demise
At its peak, the company produced nearly 15% of Daimler's trucks. However, the company viewed Sterling trucks as a disappointment. In October, 2008, Daimler announced it would be shutting down the Sterling Truck Company by March 2009. Daimler said the company never met expectations and its order pipeline was on a downward trend, with only a very small rebound predicted in the near future. Nearly 3,500 people were laid off.
