Article: SM wins 'four crowns' with EXO and SNSD at the iF Design Awards 2014
Source: Star News via Naver
'Brand Identity' award for EXO and album packaging design awards for EXO's XOXO' and SNSD's 'The Boys' and 'I Got a Boy'.
1. [+655, -50] SM is really the top when it comes to album quality, gotta give them that much
2. [+584, -35] SM's really known for their design
3. [+355, -27] Congratulations!
4. [+142, -8] Really amazing of SNSD to be keeping up with SM's male groups in competition for the past eight years.
5. [+121, -9] I hope SNSD will show that you don't need skin exposure to do well in their next comeback ã… ã…
6. [+117, -6] The album market isn't doing that well and SM may have a big fandom but they produce albums in a quality that makes you want to buy them. f(x)'s albums were pretty as well.
7. [+101, -6] I don't like SM but they deserve it. EXO's logo is great and I like how they used Korean characters for SNSD's album logo.
8. [+92, -6] Congratulations. Their album production qualities are great, really makes you want to own them.
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