What is Offline SEO?
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| Photo: postano.com |
Offline SEO refers to the optimization you do off your website’s page and bring in traffic from other sources of the web to your main page(the landing page). It is usually a strategy of content that is disbursed on to the web for giving a taste of the content on your website to the viewers of other websites and convince them to visit yours directly.
Example for understanding better
Say for example you sell 20 feet container for shipping on your own website; you obviously want prospective readers to reach to your website and see for themselves the products you have on offer. Now, how are you going to convince them? Or, how are you even going to reach them without invading their privacy or bombarding them with spam? Tricky, innit? That is what offline SEO does for you. It plans the kind of content you are going to write for other properties, like on other blogs or magazines or PR channels so that people make notice of the kind of containers you are trying to sell. If they like what you are giving them to read or see, they would definitely visit your site back.
Platforms and Methods of Offline SEO
Before you start haphazardly sending off content to directories or start building backlinks on signature, you need to strategize as to what is going to be beneficial for you. The execution bit is probably the last step. Here are a few steps you can do.
1. Guest Posting on Blogs
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Understand the niche of your own product and make a list of all the closely related blogs that you think are getting good and targeted traffic. Try and think of a story that would really show how informative you are about the niche of your product. Once you have a list of 4 to 5 ideas, pitch these ideas to some of the webmasters of these blogs. If they approve of these ideas, you get to write on their blog with an author signature that will notify people of what you do and whats the url to your website. If your content is good, half your job is done to convert these prospective readers into prospective buyers.
2. Make and publish infographics
It has become a rage with people nowadays. The very idea of putting in information using extensively visual elements really intrigues the user and attracts him. If he gets well structured info to read with visual elements involved, he’d appreciate your efforts and would love to know more about the brand that is putting in so much effort to educate its customers.
3. Directory Submissions
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There was a time when article directory submissions were a rage with SEO masters. People would really do lots of link building onto them but it has gone down since these backlinks aren;t considered very healthy anymore.
4. Links from Forum signatures
Another good source of linking is from a user’s signature who is active on a forum and gives out useful information. People really follow someone who gives out helpful information on forums without asking back for much. Someone who is helpful in solving queries is always trustworthy. His signature becomes a very strong place to put a link to your website.check out High PR Do-Follow Forum List
Like how we took the example in the start where we were to sell 20 feet container for shipping, ideally the offline SEO for this type of niche would involve explaining the processes that you use and why you are safer and better than the competitors through curated content.
Author Bio:
Steve Chamley trades products from South America like footwear and bags. He supplies them unbranded to different shops in Australia and New Zealand.
Like how we took the example in the start where we were to sell 20 feet container for shipping, ideally the offline SEO for this type of niche would involve explaining the processes that you use and why you are safer and better than the competitors through curated content.
Author Bio:
Steve Chamley trades products from South America like footwear and bags. He supplies them unbranded to different shops in Australia and New Zealand.
