Excellent Points for Proactive SEO Tactics

In case you are planning to become a proactive SEO tactician then you have to continuously monitor few important areas of analytics. It is very easy to monitor these important areas and here are the steps that are required for such extensive monitoring.

Excellent Points for Proactive SEO Tactics


As we all know that analytics are a great source and excellent tool for doing an efficient SEO management. Not only you can access the overall conversion potential of your website’s traffic but also relate it to driving traffic.

Monitoring traffic by source or medium

There are times when there is an organic traffic drop and people see it as if they are hit by an Google’s algorithmic penalty. But in actual, it can turn out to be a behavioral or seasonal trend that might be related to your keywords.

Monitor by using the sorting type

Though you can see the list of winners or losers by having a broad level view of the organic traffic on the landing page but if you start to monitor by using the sorting type you will be able to realize the sharp decline in the overall traffic.

Monitor by Bounce rate or Transaction filtering

You can also monitor the visits to conversions percentage and can get a fair idea about the changes that happened in terms of navigational structure, messaging or calls-to-action.

Monitor the traffic on a 404 page

Though you may not like this but sometimes you have to monitor the traffic on a 404 page also. You can use the secondary dimension and then monitor the amount of traffic that is landing on the 404 pages.

You can also monitor the overall speed of your website

There are chances that the homepage may open very quickly but the internal pages might take longer than expected time to load. All this may lead to fall in your organic rankings. Hence you must monitor the internal pages also.

How to make monitoring easy?

In order to make your monitoring easy, simple and user friendly there are different shortcuts, alerts and custom dashboards that are made available by the Google. Hence try to make full use of these tools and monitor everything in a smooth manner.

Though there are many more different areas of a analytics profile that you can review but the ones discussed above are the best and can really help you to monitor the situation in a cool and calm manner. Moreover it is always good to keep track of SEO inefficiencies that can happen anytime and if you try to monitor them proactively then you can stay for a longer term and sustain your higher rankings for more time.

A few proactive tactics can really prove to be helpful and your overall SEO campaign can turn out to be an enormous success.

In case you are planning to get this type of proactive monitoring for your website you can contact SEO India Agency for the same as they can really help you with all such tactics and help your SEO campaign to grow much better.