Which was posted accidentally at Ricoh US website a few days ago! See the Google cached snapshot below:
http://webcache.googleusercontent.com/search?q=cache:sbNlzCW43nYJ:m.us.ricoh-imaging.com/medium-format/Theta_360+&cd=2&hl=en&ct=clnk&gl=us&lr=lang_en|lang_de
So, below are the product highlights:
A new way to take pictures
The RICOH THETA is lightweight and small enough to carry with you
