In just under six months, Petrolicious’ series of original videos celebrating vintage car culture have been watched over 2 million times. Before Petrolicious, quality content, especially videos, on vintage cars was scarce. Enthusiasts lacked a source for high-quality videos, photos and editorials that were both informative and inspiring.“It’s great to see so much interest from fellow enthusiasts around the world,” says Afshin Behnia, incurable Alfista and CEO of Petrolicious. “Daily, we’re connecting with people in Japan, South Africa, the Middle East, and of course in Europe and the US who share our passion for classic cars. There is a huge audience out there that seeks tasteful, beautiful content - our incredible growth in viewership validates that.”
Dedicated to its Drive Tastefully® philosophy, Petrolicious set out to enrich the market with engaging narratives and deliver them with a deep appreciation and deference for design and aesthetics. Petrolicious visitors can browse through profiles on rare classics and charismatic personalities, dive into inspirational histories, or learn about buying their first vintage car.
Fueled by passion rather than marketing dollars, the site’s organic growth testifies that market void. Over 100,000 unique visitors per month consume over half a million pages, and more than 1.5 million Facebook users are exposed to Petrolicious content each month. The site has already expanded to include contributors across the globe, and Petrolicious has been approached by advertisers and brands looking to tap into its growing and targeted audience.
“Being somewhat new to classic car culture, what is really thrilling for me is the praise we’ve gotten from people who have stumbled on our site from adjacent interest areas like design or art,” says Kika Vigo-Behnia, Executive Creative Producer, Petrolicious. “You can genuinely feel their excitement when they tell us they come to the site for the beauty of the content, and as a result learn something about vintage cars. I love that we’re able to connect with people at that level, welcome them to the club, and share our passion.”
About Petrolicious
Petrolicious is dedicated to quality, original videos and editorial content for classic car enthusiasts.
We celebrate the inventions, the personalities, and the aesthetics that ignite our collective lust for great machines. We are fans and fanatics, collectors and racers. At Petrolicious we seek to entertain, inspire, and inform our community of enthusiasts and pique the interest of those who have been missing out.
Join the Petrolisti. Entertain your passion. Drive tastefully®.
Source: Petrolicious
