Defenition of Off Page SEO:
"Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control.
When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.
It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from:
- Is this site or page relevant to what I do?
- Is this site linking out to any low quality off topic sites?
- Is this site or page going to send the right sort of traffic?
- Is this site or page ranking well in the search engines?
- Does this site have a lot of links from other websites?
Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.
Take these things into consideration and you are on your way towards good off page SEO and good rankings in the search engines.
OffPage & Natural BackLink Methods:
Off Page Factors:
Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the "inbound links" your site receives from OTHER websites such as guest post blog services. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and "linked to you" .
For example say an e-commerce catalog site sold golf clubs on an online shopping site Bob's Golf Shop, and a well regarded Golf magazine website "linked" to you as "Bob's Golf Shop".
Well Search engines analyze the site that linked to you, AND the "link text" that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.
For example say an e-commerce catalog site sold golf clubs on an online shopping site Bob's Golf Shop, and a well regarded Golf magazine website "linked" to you as "Bob's Golf Shop".
Well Search engines analyze the site that linked to you, AND the "link text" that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.
Techniques to Avoid:
There are some Off Page SEO techniques used by search engine optimization companies that should be avoided. Using these techniques may result in your site being penalized and or banned.
Negative Off Page Techniques May Include:
Avoid using "Free - For - All" link directories , Link Farms, or any other type of directory or service that provides unedited and unverified links. These are frowned upon by search engines.
Do not spam your link on any blog, guestbook, feedback page, or any way to artificially insert your site URL links in any way that hurts the content and disrupts the service of another website. For example you "Spam" your website URL on a guestbook of someone elses homepage. This type of spamming technique not only will likely get your site penalized and banned by search engines, but also disrupts the websites of others.
Avoid excessive "cross linking" of your own websites to inflate your inbound links. Cross linking multiple sites you have is many times a natural means to serve the visitor relevant content. However excessively cross linking to duplicate content of your own will likely result in your site being penalized.
In Summary "Off Page" SEO is an important factor and combined with On page SEO determines your rank in search engine placement and rank. To Build Off Page relevancy you need to examine your inbound link structure and build an effective in bound linking management system.
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