A good website often means that your business or organization is a credible one. Be it an NGO or an established corporate house, every institute /organization strives for a strong online presence. This is purely on the fact that today a major chunk of people resort to the online medium for their search needs. Hence a visually appealing website that is user-friendly and properly optimized is no more an option but a necessity.
A good website serves multiple needs of an organization. Whether the company wishes to generate leads/ sales or create a wider reach, a well designed website possesses the capability to fulfill all these requirements.
Here I will focus on 8+2 few tips to create
1. Nature of the business
It should be understood that each business has its own separate needs which are essential to pay attention to while designing the website. Designing the website in accordance to the products/services is very important.
2. Avoid using too many flash elements
At times the use of a myriad of flash elements negatively affects the loading time of the website. Also, avoid using unnecessary Java Script.
3. Color
The use of colors is very important. They help in communicating the message that the company wishes to portray. For example a website dealing with children outfits can always opt for pink, orange and other fun colors.
4. Content
- Always update content – videos, images etc.
- Keep content that’s interactive
- Facility of comment posting and feedback forms needs to be there to build up the chain of communication.
5. Using narrow column
Readability of your website decreases if more than 12-13 words fit in 1 line. It’s advisable to use multiple columns.
6. Consistency
It is important to maintain consistency in the whole website format by using same color combination and same font size across all the pages.
7. Website security
Duplication of the content, graphics and PayPal links should be avoided by making the website properly encrypted. The presence of website certificate helps as it verifies the authenticity of website to the concerned firm.
8. Easy navigation
A website which is easily navigational is helpful in making the visitors stay on the website and make them scan through the information. The presence of archives is important as it aids them in getting a glimpse of the other web pages. Use breadcrumbs for quick access.
9. Browser compatibility
Ensure that the website is opening properly in all the browsers other than just Internet Explorer or Google Chrome so that it does not limit the accessibility of the website.
10. Background
Make sure that your visitors can read the text on the background. So, don’t opt for bold colors like black or orange in the background. It’s advisable that you keep the background of your website white so that readers can read the text without any difficulties. Also keep in mind that your links are visible before and after being visited.
Last but not the least make sure that your website is mobile-friendly.
Last but not the least make sure that your website is mobile-friendly.
