The premium compact sedan segment has grabbed centre stage as a lot of manufacturers are introducing their best arsenals to claim a big share in this rather cut-throat segment. The latest to join the bandwagon is Ford India which is set to unleash its all-new Fiesta. Vikram Gour brings you the details from the driver's seat
The premium compact sedan segment isn’t what it used to be. What originally started out as a two-player game the Mitsubishi Lancer is now long gone from the competitors list, new entrants such as the starring Honda and Mitsubishi in the early 2000s, has now blown up into a full fledged duel amongst some of the top players globally. While Honda has dominated this segment with its City, and Volkswagen Vento and Hyundai Verna have made dream debuts. The stage is set then for the all-new Ford Fiesta to prove its mettle against the best.
The new Fiesta isn’t a new kid on the block however. This is a car that has proved its worth in over six different countries and has gone on to sell over a million units globally. It has evoked a tremendous response in North America, where traditionally such cars weren’t very popular. Even in Europe, the new Fiesta has been perceived as a sporty, fun-to-drive car. The new Fiesta is the first car from Ford stable that totally embodies the ‘One-Ford’ ethic, which basically defines the need to design and manufacture globally viable vehicles.
In layman terms it translates to building a product that can satisfy the needs of a variety of markets. Built to cater to multiple markets, the new Fiesta has been created with a lot of expertise. A closer understanding of the new car reveals a DNA of a vehicle built to survive amidst the toughest of competition. It can be said then that Ford has literally left no stone unturned to ensure that the new Fiesta is a runaway success in India as well.
Great things come in great packages, and a single glance at the all-new Fiesta can get your red blood corpuscles jumping as this is one good looking car. According to Ford, the new Fiesta is the first car to completely adhere to the kinetic design philosophy. All of Ford’s vehicles for the future will be based on the kinetic design language, which literally means the design of motion. The exterior of the car is akin to sculpture flowing from one end to the other. The strong shoulder line, contoured bonnet, trapezoidal grille, large air intakes, pronounced wheel arches, the raked back A-pillar and coupe-like roofline, all gel to make this car look as though it is in constant motion.
Dynamic and dramatic, the new Fiesta can and does turn heads and making allowances for the imagined frowns of the critics, it is certain to bring on the smiles all around. This is a car that appears to be perched on its haunches, all set to spring forth on the prowl, exuding a tangible air of power and sportiness as it does.
