Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd. with the 'Cool Thar'
Mahindra & Mahindra (M&M) announced that its popular off-roader Thar is now available in an AC version. The ‘New Cool Thar’ CRDe 4x4 BS4, complete with the comfort of air-conditioning, is now available at a price of Rs. 6.75 lakh (ex-showroom Mumbai), approximately Rs 40000 costlier than it non-AC predecessor.
The non-AC variant is being discontinued and the 'New Cool Thar' CRDe will come factory fitted with an air-conditioner/heater that can handle the brutal Indian summer as well as the biting winter months. The Thar CRDe also gets a digital immobiliser which safeguards against theft. M&M also unveiled the Thar Expedition, a customised variant of the AC Thar, geared to traverse any terrain. This off-road specific Thar boasts of specialised enhancements such as the custom made front bulbar with an integrated electric winch, rock sliders, snorkel, expedition carrier and roll cage amongst other features, to boost its off-road capability.
Speaking at the launch of the New Cool Thar, Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “We are always responsive towards evolving customer needs and the launch of the New Cool Thar (AC) is a step towards giving our customers utmost comfort while they navigate through challenging terrains. This further leverages the changing aspirations and lifestyles of the upwardly mobile Indian consumer without compromising on comfort.”
