Commemorates the sale of over 40 lakh Discover motorcycles in India
Commuters in India today have progressed from being simple looking mile munchers to stylish machines with genuine performance capabilities, and are no longer looked upon as a compromise for consumers with a tight budget for their motorcycles. The Bajaj Discover 100, which was introduced by Bajaj in 2009 was an instant hit, and paved the way for its elder sibling the Discover 150 to make its mark in the 150 cc Commuter Class segment in the country.
The growing demand and continued success of both the Discover 100 and the 150 has in effect helped Bajaj achieve the milestone of selling more than 40 lakh Discovers, and to celebrate this stupendous success Bajaj Auto has introduced the 2011 edition of the largest selling variant of its flagship model, i.e. the Discover 100.
Commenting on the occasion, Mr. S. Sridhar, President (motorcycles), “It gives me immense pleasure to see the Discover Brand achieving newer milestones with each passing day. We are taking possible steps to see that the momentum continues. We have recently appointed more than 130 additional dealers, and I expect them to contribute towards the growth of Discover next year. So with a wider network and with the new product innovation, Discover should also keep growing.”
The 2011 edition of Discover 100 will sport premium and innovative multicolor graphics, which will be available in two options: Gold Green and Red Magenta. The key feature of this multi color decal will be its ability to change in the two colors in each shade when one looks it from different angles in the sunlight
Being offered at the same price point as the original model, the new edition of the Discover 100 will retain its impressive mileage of 80 km/lit under actual driving conditions. The current edition of the Discover 100 will continue to work through the proven DTS-i technology platform and the sturdy Discover format.
