Firefox launched four MTV co-branded Firefox bikes and also the Trek Elite 9.9 SSL at the Auto Expo 2012. The MTV branded bikes include Firefox MTV Thor, MTV Dirt, MTV Smoke, MTV Hades. Also to follow is MTV co-branded accessories and merchandise.
The Trek Elite 9.9 SSL cycle is aimed at serious bikers who are looking for the best out of their cycles. Priced at Rs 4.25 lakh, the Trek Elite 9.9 SSL is purely for sports fanatics who appreciate precision and quality. Featuring front suspension, 30 speeds and front and rear disc brakes, the bike is sure to be as quick as you can pedal it. Helping you go that little bit faster is the fact that its frame is entirely made of carbon fibre and weighs in at just 10 kg.
Mr. Shiv Inder Singh, managing director, Firefox Bikes says, “Firefox endeavours to transform the traditional image of a cycling into a fun, adventure and serious sport. We are overwhelmed to introduce Elite 9.9 SSL hi-end mountain bike of Trek, the light, strong and very hi-tech bike for aspiring cyclists, and there’s no better platform than Auto-Expo to showcase this bike.”
