See What Ned Bunnell Has Explained (Re: US Lens Price Increase since April 1st)

http://nedbunnell.posterous.com/lens-prices-and-our-channel-strategy-in-the-uIn short, it is told that "We are not increasing the prices of the lenses, but we only require our dealers to stick to the MSRP (Manufacturer's Suggested Retail Price)."No matter how, the real-world effect is, we can now only purchase new Pentax lenses in US (either locally or via web) at *higher* prices than before!