Did you know that more than a third of Australians made at least one online purchase last year? As more and more of us use the web to research and buy products online, businesses of all sizes need to make sure that their products can be found quickly and easily online.
Dean from Geronimo Coffee Roasters signed up for a free website through MYOB and Google’s joint initiative Getting Aussie Business Online that now also includes e-commerce features. Thanks to these, Dean created an online store where customers can browse and buy his products. He can now also receive payments online.
Like Dean, businesses that sign up for a free e-commerce enabled website through Getting Aussie Business Online can get additional exposure for their products through Google Shopping.
As soon as they upload product photos to the gallery on their site and make them available for purchase, information for each product is automatically submitted to Google Shopping and can appear in Google Shopping search results. For Dean it’s a great way to be found by local customers as they can see what items are available in his store.
Within just a couple of months Dean started to see the payoff from promoting and selling his products online. With over thirty sales already, some of which are interstate, Dean is excited for the future of his business and he hopes to help customers with a coffee machine understand what truly fresh coffee tastes like.
Posted by Bora Toska, Small Business Marketing, Google Australia
