There is a never ending debate on the ideal length of a blog post. If you write too little and readers will be finished in the blink of an eye - and too many words could mean your audience is gone before they reach the final paragraph. So how long is ideal? To answer this question, let’s see the both sides of the topic.
One big post can bring much more traffic than two or three smaller ones, both in the short and in the long term. A long post basically offers a complete solution to a problem, like a one stop shop. As a consequence, readers are more likely to share it on social media and thus increasing the important traffic for you in the short term. Additionally, other bloggers are likely to link to it increasing the search rankings of that post. Over the long term, therefore, the post is likely to keep getting traffic from search engines.
Shorter Post:
Publishing regular short posts is a nice way to create loyalty among your readers. Shorter posts allow you to write more posts and that more posts are better for generating readership as your readers will develop the habit of visiting your blog more frequently. The typical web readers have a short attention span when it comes to reading content online. If the post is comparatively short then the readers can digest it properly.
Ideal Length:
The length of a blog post mainly depends on the type of content you’re writing in the post. A post need to cover its topic. You should write enough to comprehensively cover your topic and then stop. If you can convey the message in 200 words – it’s fine. And, if it takes 2000 words then it’s also fine. Extra stretching or extra compressing looks ugly. The natural is the best.
My Opinion:
You don’t need to stick to any singular length. You can write short posts on a regular basis and also few long ones in regular interval. This is the best compromise to get the best of the two approaches. I personally like posts between 200 and 800 words. But once again, you need to cover the topic no matter how long it takes.
Your Opinion:
That should go in the comment section! Please feel free to engage in the debate once more. Share your valuable thought regarding the ideal length of a blog postwith us.
