In the last seven days, one of the busiest news week of the year, the fastest rising search term on Google worldwide has been “bin laden”. Osama-related searches have rated as the fastest rising search term this year.
Australia and New Zealand have followed this trend, with Osama bin Laden rating as the fastest rising search, followed by the Royal Wedding. In Australia, the Logies made it into the top ten list, and in New Zealand. Auckland’s Albany tornado activity came in a no. 7.
Pippa Middleton is clearly an Aussie and Kiwi favourite, with searches for the Duchess’s sister also coming in above Kate Middleton!
Times have definitely changed: while the only viewing platform for the wedding of Charles and Diana was television back in 1981, last week’s royal wedding had us watching the live stream of the service and procession on YouTube - with the British Monarchy’s official YouTube channel TheRoyalChannel receiving almost 28 million views.
The week leading up to the wedding saw an abundance of royal wedding-related searches including everything from Kate’s dress to Prince Harry. Now, amidst the flurry of post-game analysis, people are focusing on highlights from the day - with the Middleton sisters being a standout in search even a week after the event.
Osama bin Laden and tornado coverage, both being breaking news, have immediately gone straight to the list of breakout searches. The three biggest news stories of the last week have certainly dominated search engine and newsrooms alike.
Fastest rising searches in Australia over the last seven days:
1. bin laden
2. bin laden dead
3. osama
4. osama bid laden
5. osama dead
6. pippa middleton
7. logies
8. royal wedding
9. kate middleton
10. biggest loser
Fastest rising searches in New Zealand over the last seven days:
1. bin laden
2. bin laden dead
3. osama
4. osama bin laden
5. osama dead
6. pippa middleton
7. tornado auckland
8. tornado
9. kate middleton
10. royal wedding
Posted by Kate Mason, Google Australia
