Two weeks ago, Cakes by Nadia in Illawong, NSW - like two-thirds of Australian businesses - didn’t have a website. So if I’d been searching, Cakes by Nadia wouldn’t have turned up in my search.
Today, Nadia is one of the more than 4,000 businesses who are now visible online to the 14 million Australian consumers who are searching for local business information after setting up a website with Getting Aussie Business Online.
Nadia is a mother of four who owns and operates her own cake-making business. She does a lot of the work for her business at night while the kids are in bed. Like a lot of small business owners, Nadia works very hard to create beautiful products and to look after her customers. But without a website, all the work she does to promote her business falls to her - and she has enough on her plate.
Now Nadia’s website can do some of her work for her - customers can see if Nadia has what they’re looking for and easily get in touch. She’s created a photo gallery of her cakes - from cakes in pretty pastel colors for baby showers to artful cupcakes with seashells and starfish for a beach party. She has a list of events, like the upcoming Sydney Bridal Fair, where she’ll be presenting. She has links to her Twitter and Facebook pages. And of course all the basics are there too - phone number, email, a map and opening hours.
To get your business online - for free, and in about 15 minutes - visit www.gettingbusinessonline.com.au. Business owners need to enter their ABN, a phone number, and a few details about their business such as street address, preferred contact method, and opening hours. Your website is then available immediately.
Right now, I’m plotting out the drive to Illawong - those Butterfrosting and Rose Cupcakes look perfect for my next-door neighbour's baby shower!
Posted by Claire Hatton, Head of Local Business, Google Australia & New Zealand
