Today, we’re announcing a Google Goggles marketing experiment. We’re working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Air Lines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.
For a closer look at these specific campaigns, take a look at our video:
We developed Google Goggles so that people could more easily explore the world around them with a mobile device. In this experiment, we’re applying the same principles, and the same technology, by “Goggles-enabling” advertisements and other media, and offering to link people to the mobile sites from these brands.
When you scan this "Goggles-enabled" Buick ad with Google Goggles, you can connect directly with Buick's mobile experience. Click the image to enlarge.
