The e-commerce industry is changing rapidly, and we’re responding quickly to meet retailer’s changing needs. Just seven months after our initial launch we’re adding a host of features to help retailers provide the best possible shopping experience on their sites.
- Enhanced merchant customization: With the full merchandising dashboard, Google Commerce Search 2.0 gives e-merchants more control over promotions, ranking rules and filtering customization—and no custom coding means that marketers and merchandisers can do all of this themselves.
- Simple promotion set-up and management: New intuitive retailer controls like time-based promotions, custom filtering of results, and simple ranking rules mean retailers can “set it and forget it” using the new ranking wizards.
- Better browsing and navigation: No matter how advanced the search function, some shoppers will always visit your site looking to browse and discover new products. People can now shop by browsing your site as well as searching directly for products.
- Evolved shopper experience: One of the most popular features on Google.com but rarely found on retail websites, “as-you-type suggestions” help sites become more user-friendly and fast. Now, with query autocompletion retailers can offer common queries to shoppers in real time, as they type, without any custom coding.
- Search quality improvements: Google Commerce Search continues to build on the speed and end-user innovation featured in the first release. Because it’s hosted in the Google cloud, search results are returned to shoppers in less than a second. Spelling and stemming dictionaries and new custom synonyms mean that shopping on a retail site can be as easy and accurate as searching on Google.com.
Each of these improvements can make an impact on the usability and success of your online store, but collectively they have real ROI potential. Because more and more consumers are turning to the web to both research and complete purchases, eliminating frustration and improving site usability can lead to major advances in both online and offline channels.
For example, Google Commerce Search customer Discount Office Items is seeing immediate ROI. “When we saw how fast we could recoup our spending and start making more money due to better, faster search, the decision to implement Google Commerce Search was clear. Since deployment, visitor volumes and revenue have jumped 6.4%. Search is now one of the strongest elements of our site – all with less load on our servers and less time spent on maintenance for the IT staff,” says Tim Horton, Co-Founder and CEO.
Finally, we’re also making the benefits of Google Commerce Search 2.0 available to a wider range of retailers by introducing a pricing model that starts at $25k/year. For details on how Google Commerce Search can help your business, contact us.
To learn more, sign up for our upcoming webinar hosted by Chain Store Age (details below). You’ll hear from Nitin Mangtani, Senior Product Manager, in conversation with Google Commerce Search customers about how these new features can help bring your e-commerce site to the next level.
Google Commerce Search: Delivering Search Innovations to Retailers and Shoppers
Wednesday, June 23, 2010
1:00 p.m. EDT / 10:00 a.m. PDT / 5:00 p.m. GMT
Posted by Carl Evankovich, Software Engineer
