I appreciate any chance to speak in-depth with Google customers and partners, but what I thought was most interesting about my conversation with Tim was a quick poll we ran midway through the presentation: When asked how satisfied they were with current search performance on their website stores, 82% of respondents said that they were neutral, unhappy or very unhappy with it. Only 10% of respondents were happy or very happy (note that about 8% of attendees don’t have search on their sites).
It’s exactly this discrepancy that spurred us to create Google Commerce Search last year. While the web as a whole is advancing at a staggering pace, online retailers are lagging behind in the overall quality and usability of their websites. As a recent Forrester study (see reference below) showed, 17% percent of frustrated consumers walk away from their online purchases, and 11% give up on shopping when unable to complete online research. Improving search - a key element on any website - can help bridge this gap and bring shoppers through the purchase cycle.
We hope you’ll join us next time to learn more about search and e-commerce, and in case you missed the webinar, you can catch the playback here.
Posted by Nitin Mangtani, Senior Product Manager, Enterprise Search team
"Web Sites That Don’t Support Customers’ Goals Waste Millions," Forrester Research, Inc., February 2010
