Seesmic founder and chief executive Loic Le Meur introduced the product at the Times Center in New York City. He emphasized that many people had heard about Twitter but had resisted the social network because it wasn't as accessible as others. Le Meur said his company and Microsoft had tailored the app to provide an interactive, game-like experience that is more engaging than other Twitter clients. The app has two different formats: one when you are logged out, and one when you are logged in. The logged-out version allows people who have never used Twitter before to see what Twitter has to offer. It features five clickable categories that give users a taste of the tweets that are out there: trends, favorites, interests, channels, and searches.
The logged-in version is more comprehensive. The sidebar on the left side adds two more categories: inbox (for mentions and direct messages) and social (for the user's personal timeline and Twitter lists.) Other Twitter functions such as sending @ replies, sending direct messages, and retweeting are also included when logged in.
Another function of Seesmic Look that Le Meur showed off is itsability to work with touch-screen and remote-controlled devices. He showed the client working with an HP TouchSmart computer and even suggested the client could work well with a high-end tablet, a clear reference to the rumored "Apple Tablet" that may launch next week.
One major point of interest for marketers and businesses is the Channels category. It features dedicated Twitter channels, featuring content from RedBull, Huffington Post, Kodak, LIFE, SOTS, and TIME. These not only connect users with big names at these respective organizations, but also to any Twitter user that group wants to spotlight. The Channels also present a potential way to monetize some of the actions on Twitter.
