Though 1 million iPhone 3GSs sold in one weekend, the latest Apple mobile device is essentially still a niche product, compared to the 40 million original iPhones, iPhone 3Gs, and both iPod Touch models already sold. And those won’t be able to run games with the same efficiency and speed as the new iPhone 3GS.
At the device’s world premiere at Apple’s Worldwide Developers Conference earlier this month, Apple marketing chief Phil Schiller promised that games on the iPhone 3GS would perform better, and, in the parade of developers brought up on stage to demonstrate apps for the new device, the only category among education, health, games, books, and music to be repeated were games.
Pop Cap will continue to make casual games, not graphics-intensive action games, despite the opportunity the iPhone 3GS offers, according to Andrew Stein, the company’s director of business development.
“Our philosophy is not to take advantage of technology just because it’s there,” he said. “The other thing to keep in mind: Apple has sold 1 million 3GSs, but there are 40 million devices already in market. By focusing specifically on 3GS, you’re leaving a huge potential market untapped at that point,” said Stein.
