The Turek Clinic, which opened in San Francisco last spring, has the antiseptic swagger of a Design Within Reach showroom. Eames Aluminum Group lounge chairs surround a glass Noguchi coffee table in the waiting area, where floor-to-ceiling windows peer out over Hornblower yachts clipping along in the bay. The clinical areas, painted stark white, hark back to an era when doctors took their time treating patients—nothing like the snip-and-run model of today. Paired with some lad-mag chic—big-screen TVs, rich-brown rugs, a balsa long board, and an image of Turek’s 1969 Maserati framed on the walls—the office is entirely the doctor’s own. “It’s not romanticized,” Smith says. “It’s kind of just what he likes and trusting that other guys are going to like the same thing.”
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