Hey chandra, how would you like to have a list of
10,000, 20,000 maybe even 50,000 hot prospects, that you could
send an email promotion to, by the end of this week?
Sound pretty cool?
DO you think you might get some traffic from that?
Maybe a few subscribers?
You bet!
This is the POWER of Ezine Advertising, also referred to as
SOLO AD marketing.
In case you don't know what an Ezine is, it's
simply an online newsletter. Basically it is somebody who
has already built a list of subscribers, and sends those
subscribers regular emails with valuable content.
That's what we're in the process of building right now.
But since we don't have 10,000 subscribers yet, what we
can do to build our list, is USE SOMEONE ELSE'S!!
There are thousands of website owners who have built
massive lists of subscribers, AND they are willing to let
you send an email to those subscribers, promoting what you
have to offer.
You can BUILD YOUR LIST by leveraging their existing list.
Ezine Advertising is one of the favorite Marketing Strategies
of MANY TOP Producers.
Now.. there's a few things you NEED to know before
spending any money on Ezine Advertising.
REMEMBER: Not ALL Lists are created equal!
1. Look for good quality websites and content. Subscribe to
the ezine you are considering and see if the content is any
good. The better the content, the more responsive the list.
2. The only ads worth running are SOLO ADS.
Don't waste money on small "sponsor ads" which get lost in
the content of the newsletter. You should be purchasing SOLO
ADS only. This means that your EMAIL AD gets sent out to the
list all on its own. SOLO ADS provide the BEST response.
3. Keep it SHORT and ENTICING.
Remember the goal of your SOLO AD is to get people to click
on your link and get to your website. So don't EXPLAIN the
details of your offer in the SOLO AD. Keep it short, point
out the MAJOR BENEFITS ("what's in it for me?"), create
curiosity so the reader CLICKS YOUR LINK!
4. TEST, TEST, TEST
The secret with this strategy is to remain consistent over
a period of time and TEST out many different ezines. You
should create a consistent plan, based on your budget, to send
out regular SOLO ADS over several weeks and months.
5. TRACK YOUR RESULTS
Make sure you have some sort of TRACKING in place so you know
exactly how many visitors and leads you get from each SOLO AD.
If your using our Attraction Marketing System, we've got the
tracking built in!
6. Hold on to the WINNERS
When you find ezines that convert a good number of leads, for
a good price per lead, hold on to that ezine and send more SOLO
ADS. Try different ads, different headlines, and slightly
different content to pull more leads from the lists that worked
before. Get rid of the ezines that didn't work!
Honestly.... this is a very easy marketing strategy that could
very well become a cornerstone of your marketing plan.
Again the secret here is consistency, persistence and testing!
You should plan right now how many SOLO ADS you can afford
to put out per month... and then create a 6 month plan around
that.
To discover more about Ezine Advertising go here.
Really good article.
http://www.ezilon.com/information/article_18377.shtml
Again, Warm Regards
David Nielsen
davidknielsen1@gmail.com
812-866-6419
http://www.DavidNielsenMarketing.com____________________________________________________________
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