Internet piracy approaching the end?

I hope you are as lucky as I am to have caught the Knock Off Neville advertisement. For those of you who are not lucky enough to have seen it, it's a silly attempt by some ad exec to make downloading uncool, but so enjoyable to watch in its ineffective unrealistic childishness. They might as well go and pull file sharers' hair. Although I find this approach sophomoric to say the least, it does