Flagging sales have meant Mahindra Renault have to look at new means at attracting customers towards the Logan.Mahindra-Renault now shall do a Tata[remember the Indigo XL] and come up with a special edition/variant of the Logan[not sure what this variant would be called] to cater to higher segments[ironical considering the Logan is supposed to be the cheap people's car after all].However unlike the Indigo XL this is not expected to be long wheelbase version of the Logan.The special edition is expected somewhere by July 2008.
Not very sure what would be in this special edition but according to ET all that would be special would be new music system,a slightly better interior trim.Now hopefully Mahindra do take inspiration from the scorpio M-hawk and throw in a few of the features presently available in the scorpio m-hawk for the Logan.
As it stands Logan sales are not very encouraging and after the introduction of the Maruti Dzire as was expected customers have switched to the Maruti camp.Right from the beginning have always felt the Logan was completely out of place and its high initial pricing just did not help.
[Source:Economic Times]
[Image source: ecofin.files.wordpress.com]
