Yes that's right Hummer is going to auctioned and this is Mahindra's biggest chance after the Land Rover takeover attempt to establish itself as a global UV player and more importantly in the US markets as well where Mahindra is looking at establishing itself.
Given the current global scenario it is unlikely Mahindra will face any competition from any automobile player and it should only be PE players in the race with Mahindra.GM have made it clear they want to hand over Hummer to somebody who can take care of the brand better than what they did and Mahindra fits the role perfectly.Mahindra could even utilize the inhouse developed hybrid systems for a more greener Humvee.
So what if Mahindra could not bag Land Rover,Mahindra have a wonderful opportunity once more.The only question is whether Hummer is a bad word for even a Utility Vehicle Manufacturer like Mahindra.