The Torch Relay can be followed using Google Maps and Google Earth. Google uses this opportunity to show that maps are valuable to track events and see the big picture, but it would've been nice to also see photos, videos and news related to this event. It's so easy to mix content from different sites and create something valuable like the iGoogle page for the Rugby World Cup or the page for Australia's Federal Election. The pages could also be used to attract more content: YouTube video responses, contributions on personalized maps, blog posts.