Although Skoda is doing pretty well in India ,VW as a brand is not present in India in a big way.VW are happy with Skoda's success and want to cash in further by introducing VW branded vehicles in the mainstream market.However what was not yet clear is which vehicles they would bring in for India.Now CEO Martin Winterkorn says that the days of one car for the entire global market is over and nowadays customers demand different models according to the local taste.So the same car may not do well in one market while it would be doing really well in another.VW will now develop country specific vehicles.
While I do not totally disagree with this conclusion I sincerely hope that VW does not mean that markets like ours should get stripped down ,outdated vehicles or what is known as vehicles developed for the third world countries.Consumer needs have changed now and even in countries like India we expect the best.
