Tata group chairman Mr.Ratan Tata is all set to launch the Tata Xenon pick-up truck in Thailand on March 28th at the Bangkok International Motor Show.
Thailand is the second largest market in the world as far as Pick-up trucks are concerned and that is why the importance Tata is giving to this market.
The Xenon would have a load carrying capacity of 1 tonne and have the VTT dicor engine which presently does duty in the Tata Safari in India.The Xenon would be manufactured in Thailand and sold in domestic[Thai] markets as well as exported to other markets.
{image source:autonovita.blogosfere.it]
