A news without cliché possible?

Evgeny Morozov, is a technology journalist from Belarus (I met in Istanbul last month) who writes for The Economist and other international publications. He has launched a new site called Kill the Cliché, which analyzes the international news stories published by half a dozen prominent newspapers in America and identifies terms and phrases that get overused by journalists. He says:
The premise is simple: given the destitute state of affairs in American media, it may be a good idea to purge it of cliches…
According to the data compiled, the all time hit cliché is 'insurgent' and the most cliché-heavy reporter is 'Jill Drew' of the Washington Post.

Via Ethan Zuckerman