Maruti Udyog has charted out plans to invest Rs.90bn in India by 2010. This investment shall be divided among the new-car plant, diesel-engine plant and modernization of existing facilities.
MUL is fully geared to become big in the Indonesian small car market. In the current fiscal, the company has been able to capture ~60% of the small car market in Indonesia.The company has been able to overtake brands such as Chinese car QQ Cherry and Hyundai’s Atos that has about 10% of the small car market there. Apart from Indonesia, the company has also started exporting Alto in small numbers to the Philippines. The company is also exporting to non-European countries such as Latin America, West Asia and South East Asia.
Maruti Udyog Ltd. (MUL) is India’s largest passenger vehicle manufacturer with a market share of 51%. It is a key player in the compact car segment with a market share of 59%. With its dominant position in the compact car segment, MUL is in a strong position to take advantage of the on-going boom in the Indian passenger car segment.
"Among all the PE group companies, Maruti is the only company, which stood out from the gang and showed good results and good growth rates. And also when other auto companies are showing increased input costs, this is the only company, which has concentrated on decreasing the cost on the productivity and into the margins, that’s a positive factor for the company."
Going forward, we believe the company’s acknowledged strength like widespread sales and service network, consistent high customer satisfaction record, reliable quality, trust and goodwill associated with the Maruti brand and a complete range of products will ensure that in spite of being the market leader, the company will grow faster than the market.
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This is something for all other so called domestic manufacturers[in markets like the USA] to learn,here is one domestic company which has so far been able to sustain itself against the influx of foreign manufacturers.
